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"Homer and Marge's eeeexcelllent adventure"
By Penny Lingo
San Diego Union-Tribune, May 15, 2008.
© 1995-2008 Union-Tribune Publishing Co.
What's new, irreverent, exciting, technologically advanced, maybe a little bit scary, sorta green and very, very yellow?

It's the newest ride at Universal Studios Hollywood, and it features that popular and dysfunctional TV and movie family, the Simpsons.

Opening Monday, the motion-simulator “The Simpson's Ride” replaces the long-lived “Back to The Future: The Ride” (“Doc Brown” makes a cameo appearance in the new intro) with a host of technological innovations. These include two giant dome screens and an advanced HD digital projection system. A custom-designed lens projects undistorted 180-degree images at 60 frames per second, and 400 state-of-the-art speakers will engulf riders in a high-quality surround-sound system.

New technologies for lighting and electrical motors and hydraulics controlled by an innovative custom software system contribute to energy conservation. The ride is a collaboration between Universal Parks and Resorts and the executive producers of “The Simpsons”: Matt Groening, James L. Brooks and Al Jean.

It features 29 Simpsons characters, all voiced by the original actors. The ride, says Groening, “is designed to duplicate the Simpson's home-viewing experience, only at high speed and with lots of screaming.”

That pretty much sets the tone for this parody of theme parks within a theme park.

For visitors (and the Simpsons family), the experience begins with a visit to “Krustyland,” a theme park “created” by curmudgeon Krusty the Clown. Entering through a giant Krusty head (the tongue functions as a sort of red carpet), guests enter a midway, where Krusty invites the Simpsons and the visitors to try out his newest, most extreme ride. Everyone climbs into the “Krusty Mobiles,” modeled after classic roller-coaster cars and choreographed to synchronize with the action on the screen, and off we go.

But danger lurks – it's Sideshow Bob, escaped from prison and out to get Krusty, the Simpsons and pretty much the rest of the world. Riders must evade his evil designs throughout the six-minute adventure.

The ride gives the impression of more motion than actually occurs; those prone to motion sickness are not permitted, nor are people with heart conditions or pregnant women. Children must be 40 inches tall to take this ride, and should be able to take cartoon violence in their stride.

But for thrill-ride seekers and Simpsons fans, this fast-paced, densely packed, impudent experience could be a summer hit, bigtime. Woo-hoo!