Microsoft on Tuesday plans to announce a deal with News Corp.'s Fox that will see Microsoft sponsoring a TV show that will merge a pitch for Windows 7 with the comedic stylings of "Family Guy" voices Seth MacFarlane and Alex Borstein.
The show, dubbed "Family Guy Presents: Seth & Alex's Almost Live Comedy Show," will air Sunday, November 8, at 8:30 p.m. (ET and PT). There won't be any commercial breaks; just Windows 7 built into the story line.
In a statement, Microsoft and Fox said they hope to "bring the old 'Texaco Star Theater'-style sponsorships into the 21st century." MacFarlane, creator and primary voice of "Family Guy," and Borstein, voice of the series' Lois character, teamed with the folks from Microsoft, as well as Redmond's ad agencies--Universal McCann, and Crispin, Porter & Bogusky, to create the show.